Making a Splash with Liquid

Liquid is a popular open-source tool that is used to customize and personalize messages in various applications such as online stores, marketing tools, and customer relationship management systems. It allows you to insert dynamic content into your messaging using simple tags and variables, making it easy to create personalized messages.

The key feature of Liquid is its use of variables, which are placeholders for specific pieces of information that can be dynamically inserted into your messages. For example, you might use a variable to insert the address, or the activity type of an appointment dynamically. Variables are added to a message by using double curly braces, such as {{ appointment.address }}.

In addition to variables, Liquid also includes a variety of advanced tags and filters that you can use to control the formatting and presentation of your messages. For example, you can use the if tag to include or exclude certain content based on certain conditions. Filters allow you to modify the output of variables such as formatting a time or converting words to upper case.

We include information about the appointment, company, and location which you can use in your custom messaging. You can preview the information that is available by putting the root variable in the message, {{ appointment }}, which will show all the options available inside it, such as {{ appointment.address }}.

Here is an example of what your Liquid message might look like:

Hello! The estimated arrival time for your service appointment on {{ appointment.job_date }} is at {{ appointment.job_start_time }}. If you have any questions or need to reschedule, contact our office at {{ location.phone }}.

In this example, the appointment.job_date would be replaced with something like Dec 30th, appointment.job_start_time with 10:00 am, and location.phone with 555-555-5555 all automatically.

When using the Custom Messaging editor in PinPoint, you will have space on the left to edit your message and a preview of what the message will look like on the right. We even include a dropdown to let you see the preview with some of your real appointments! Feel free to experiment with your messages. Until you save your edits, no one will see new messages. Once you are happy with your updated message, hit save and all new messages will be sent with the updated copy.

Using Liquid can help you create more personalized messaging for your customers. This saves you time manually contacting customers, increases your customer satisfaction, saves your service providers time, and helps get you more positive reviews!

Photo by Riaan Myburgh on Unsplash